Maitree – greening the earth one tree at a time

Through our unique initiative Maitree, we have been adding to the earth’s green cover by planting fruit-bearing trees in tribal regions in and around Maharashtra, which benefits the environment.

 The tribal farmers are also taught to care for the trees. The produce is sold to supplement their income. Saplings of mango, guava, cashew, lemon, and teak are provided to them. 

The efforts bore fruit literally, when last year, the farmers organized a sale at our global Headquarters in Mumbai, where they sold fruits of the trees that had been planted under the Maitree initiative few years back.

Till date, we have planted more than 850,000 trees and more than 14,000 farmers have benefitted

from this project. Since 1 tree can absorb approximately 21 kg of carbon in a year, 850,000 trees

have the potential to absorb more than 17 million kg of carbon.

We look ahead to keep at it and achieve our aim of planting a million trees. 

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